Introduction to Princess Michelle

Princess Michelle 

Princess Michelle is a registered trademark brand of the State Trademark Office, headquartered in Chongqing, focusing on brand chain one-stop service, customized production and processing, as well as raw materials production and supply, brand consulting and management, direct store system construction, raw materials and equipment for the end of the consumer as one of the integrated brand. For the national tea industry to provide raw material supply, with more than 1,000 brand chain stores across the country, the production office covers an area of more than 20,000 square meters.

Brand Profile:

Princess Michelle, to create a healthy and fresh variety of milk tea, net red drinks, best-selling desserts, as well as with local characteristics of the ice dumplings, ice powder powder, etc., with 20 years of production and sales experience in the industry.

Development history:

In 1999, the founder opened the road of entrepreneurship.

In 2005, Princess Michelle accumulated the first bucket of gold, laying the initial foundation for the development and growth of the brand.

In 2007, the first "Princess Michelle" drink store started, the introduction of franchisees.

In 20012, a new model was opened, adding online supply.

In 2013, under the banner of Princess Michelle, there are four chain brands: "Princess Michelle", "Bosley", "Ice Cocoa" and "Xin Yuan Pin Huang". "Four chain brands, in the operation of the business further.

In 2016, create a milk tea and beverage training base.

In 2019, develop the dessert market and customize and develop special desserts for catering and hotpot enterprises.

In 2021, the brand of Princess Michelle was upgraded and modernized, and the dessert + drink takeaway store.

Brand Culture:

Mission: milk tea industry all over the world, let the world fall in love with Chongqing

Vision Goal: Global Leader in Beverage Industry 

Business Philosophy: Customers first, employees second, shareholders third

Business philosophy: integrate the staff's dream into the long-term development of the enterprise

Product Service:

Main products

Princess Michelle Ice Dumplings, Snow Mountain Ice

Sheep Ice, Drinks

Headquarters address:

Building 11.12, Golden Workshop, Ned Industrial Park, Shifo Road, Jieshi Town, Banan District, Chongqing, China